As we were testing Ultragranular before it went live in 2021, I personally ran across PPC agency managers who seemed worried that working on negative
Tag: negative keywords
How Negative Keywords Alone Can Boost Your Google Ads Conversion Rate
Plain and simply, boosting conversion rates is about increasing relevance. The more relevant your traffic, the more it converts. One way to do so is
The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time
Winning at Microsoft & Google Ads or other PPC platforms is plain and simply a matter of “progressive specificity.” The closer you get to your