The case of the Design Grafico creative agency in Montreal is one of the best cases we have seen when it comes to rigorously monitoring
4 Common Pitfalls Of Importing A Google Ads Campaign To Microsoft Ads
Importing a Google Ads campaign into a Microsoft Ads one is convenient, but full of pitfalls. Here is a list of things to look for
Case Study: London Insuretech Firm Dominates Google Ads’ Auction Insights By Getting Super Specific with UltraGranular
GIROUX Ltd is a London-based insuretech firm that provides a predictive insurance analytics platform to insurance companies around the world. Ultragranular helped them quickly surpass
5 DieHard Myths About Negative Keywords
As we were testing Ultragranular before it went live in 2021, I personally ran across PPC agency managers who seemed worried that working on negative
How Negative Keywords Alone Can Boost Your Google Ads Conversion Rate
Plain and simply, boosting conversion rates is about increasing relevance. The more relevant your traffic, the more it converts. One way to do so is
The Alternating Stairway Of PPC (ASOP), Or How To Progressively Eat Up Your PPC Competitors, One Step At a Time
Winning at Microsoft & Google Ads or other PPC platforms is plain and simply a matter of “progressive specificity.” The closer you get to your
Google’s Small March 2022 Change To Callout Extensions That Could Make a Big Difference
Google has been alerting that, starting mid-March 2022, they will allow higher-level callout ad extensions to show along lower-level extensions. It was about time. Finally
5 Lesser-known Benefits Of Adding Negative Keywords Regularly In Google Ads Campaigns
Negative Keywords should be regularly identified in your Search Terms and added regularly to your Negative Keyword List or as Campaign negative keywords to avoid
How To Turn Your Broad Match Keywords Into Phrase Match
One of the most common problems UltraGranular highlights in the campaigns it analyzes is the widespread use of “broad match” keywords. Using broad match is